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Brave volunteers under scrutiny

Guest speakers Helen Culshaw and Jan Minihane with TBP Chairman Robin Melley

Two local companies took a turn in the spotlight at a Telford business meeting and offered up their online publicity strategy for scrutiny.

The two brave firms volunteered their websites and social media presence at the latest Telford Business Partnership breakfast meeting at Telford Hotel Golf Resort in front of over 50 delegates.

And experts Jan Minihane from The Net Advantage, and Helen Culshaw of Ascendancy Internet Marketing in Shifnal, carried out a thorough assessment.

TBP Chairman, Robin Melley, was the first to put forward his company’s website and social media accounts, and he said he was pleased with the results on the day.

“Given that I’m chairman of the Partnership, I felt it was only right for me to volunteer my company Matrix Capital as a case study, but it was still a nerve-wracking experience.

“Thankfully both Jan and Helen had some very positive comments to make about both our website and social media accounts – there were, of course, areas where we can make some improvements and we will certainly be putting their advice into practice.”

The other case study was Severn Partnership, a firm of chartered surveyors from Shrewsbury.

During the event, each company’s website, LinkedIn, Facebook and Twitter accounts were examined, with delegates hearing how to get the most out of online marketing, how to get it right, and what pitfalls to avoid.

Robin said: “We’ve had some excellent feedback from people who attended the event, and they were particularly pleased they had the opportunity to interact directly with our guest speakers.

“I know that many of our delegates returned to their desks and immediately began to implement some of the adjustments and tips that our experts shared at the meeting, which is a clear sign that the event was not only informative but useful too.”

Pic: Guest speakers Helen Culshaw and Jan Minihane with TBP Chairman Robin Melley

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